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Come in. Be Amazed. Get Dressed.

The Right Wardrobe

Really Can

Change Your Life

Learn How Strategic Dressing

Can Help You or

Your Team Advance

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Strategic Dressing: Leveraging Leadership with the Science of Branding

Each of us follows a unique path to leadership

based on our individual strengths and talents,

industry, audience and personal goals.   

"I started this business because wearing the right outfit changed my life.

My mission, ever since, has been helping women create positive change to accelerate their careers,

by creating strategic custom wardrobes they rely on to create and maintain their unique personal brand,

helping them get their seats at the table, and be heard, once there."

In this presentation, Dara unveils the latest brain and behavioral research

to unmask the impact of image on career and leadership development.

She shows you how to use your wardrobe to create trust, affinity, and influence with others,

while harnessing it's power to increase cognition, creativity, focus and negotiating skills.


Dara shares tips and techniques she’s developed over 30+ years

working with some of the country’s most powerful female leaders

you can begin using right away to help advance your path to leadership. 

As one attendee said: 

"I didn't realize how dressing a certain way changed how people reacted to me.

This, in turn, changed how I thought of myself, and gave me more confidence and somehow, more focus,

both in my everyday work, and especially when it came time to ask for a promotion.

From now on, I will never look at my wardrobe the same way."




"Strategic Dressing" can help every woman,

whether or not you choose to wear our custom clothing.

However, if you'd like to explore how a custom wardrobe can help you

create and maintain a professional image to shape your influence, 

we have lots of options at two different price points.

Both have incredible value and long term, investment quality. 

Enjoy our two collections: 

DARA Made-to-Measure and DARA LAMB Bespoke  


High tech meets high performance

for tremendous value.

We start with your nearest size

and make computer assisted adjustments for a fabulous fit.

Choose from many styles of

jackets, dresses, pants, dressy

tops in top-of-the-line Italian

and English wovens.

Make it your own with your

choice of pocket, collar, sleeve

and hem lengths and

trim treatments.


Hand-crafted from start to finish


Whether one special garment or

an entire wardrobe, we bring you couture dressing at its finest from day to evening and even the most special occasions.

Our extensive selection of styles

and the world’s finest luxury

fabrics make for an almost limitless selection

whose every detail

may be customized to your taste.

Your custom pattern is hand-made,

hand sewn, and meticulously adjusted

to insure a flawless fit.


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